If the rankings of your website have been bouncing around over the past two weeks, know that you are not alone as the update by Google has triggered some of the most volatile search engine and it is shaking the world of SEO in unimaginable ways.The news around the corner is that, Google just finished rolling out as of March 27, 2025, with its latest core update. So what has changed? Who has won and who has lost? But most importantly, what can be done now? Continue with the blog to know more.

The Big Shake-Up- Winners and Losers

First and foremost, this modification has had a substantial influence on search rankings across a variety of businesses. According to data, sites such as Reddit, Yelp, Quora and Home Depot have increased prominence and gained visibility. In contrast, e-niche forum sites such as DIYChatroom, GarageJournal, and MrHandyMan have experienced a major drop. So what is the trend? Google appears to promote high authority, community-driven platforms with well structured, unique and useful content. On the other hand, sites that are two commercials that rely on mass generated pages or do not provide wide informative value, appear to be losing ground.

Forum Sites- A Tough Hit

One of the significant stories from this upgrade is Google's recalibration of forum content. Google’s “hidden gems” change, which boosted forum websites in 2023, has now been dialed back – except for major players like Reddit. Many smaller forum-based sites that previously benefited are now seeing and experiencing a significant decrease in visibility. Quoting SEO expert Lily Ray, the SEO glory days of “just be a forum, and you will rank” might be coming to an end. So it is time for quality to take precedence over quantity.

AI-Generated Content Under Microscope

If you have been depending on AI to generate content without the oversight of humans, this update might have hit you hard. Google has increased its capacity to detect low-quality, AI-generated material, and sites that lack fact checks, updates, or meaningfully improve their AI content with human input are facing penalties. So what is the takeaway? AI can be an excellent tool, but human experience, trustworthiness, innovation along with originality remain the kernel of information.

Technical Performance Matters More Than Ever

It is just a reminder that Google is looking for more than just the content, it is going beyond by evaluating how well your site performs. The new interaction to next paint (INP) metric, which assesses how quickly a website responds to its users, is now an important consideration, insight usability. If your site loads with more than the expected time or has flow interactions, expect a drop in ranks.

What Can Be Done?

• Focus on quality: Make sure that the content you put up is original, valuable, and genuinely helps the users.
• Optimization of user experience: You must increase the speed of the website, replace broken links, and enhance the navigation
• Reassessment of AI-generated content: Ensure that the AI-assisted content is fact-checked, and edited and provides real value for the users.
• Diversification of SEO strategy: Relying on a single form of material or content may no longer be enough. Mix guides, expert pieces, and multimedia content.