Job Description
- Candidate would be responsible for writing the original content for website, portal, articles, blogs etc.
- Strong vocabulary, reading & comprehension skills.
- Exceptional writing, editing and proof-reading skills.
- Extensive knowledge of Google keyword research tool.
- Responsible for conducting research and writing content on a regular basis
- Writing, editing and proof reading copy for company projects based on the material supplied by them.
- Writing Content/Headlines for Social Media Posts.
- Create captions, catchy one liners, and content for banners
- Generate SEO/SEM content
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- Thorough understanding of digital marketing concepts.
- In-depth Knowledge of SEO Process/Search Engines
- Hands-on experience handling SEO projects independently and as a team.
- Hands on experience handling Google Ads/PPC campaigns independently and as a team.
- Sound Knowledge of Social Media. Hands on experience handling social media projects independently and as a team (both organic and inorganic (paid)).
- Sound knowledge of Google Analytics (knowledge of any other analytics tools like Omniture etc. will be an added advantage)
- Sound Knowledge of ORM
- Good command over written and spoken English. Excellent communication skills required.
- Updated about the latest trends and developments in the digital marketing landscape.
- Good knowledge of content marketing
- Sound Knowledge of Technical SEO
- Basic knowledge of CMS, coding, web design/development terminologies.
- Good knowledge of UX
- Knowledge of email marketing will be an added advantage
- Account management experience will be an added advantage.
- The candidate should be Google certified Adword Analytics LinkedIn Digital Marketing Certificate, PCM Digital Marketing Certification, Facebook Blueprint Certifications, Google Ads Marketing Certification, YouTube Certification and Google Analytics Certification.
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- In-depth Knowledge of SEO Process/Search Engines
- Hands-on experience handling SEO projects independently and as a team.
- Hands on experience handling Google Ads/PPC campaigns independently and as a team.
- Knowledge of social media would be an added advantage
- Sound knowledge of Google Analytics
- Good command over written and spoken English
- Updated about the latest trends and developments in the SEO landscape
- Good understanding of digital marketing
- Good knowledge of content marketing
- Sound Knowledge of Technical SEO
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- Develop, test, and deploy fast and scalable web apps
- Designing and maintenance of fully functional large relational and non-relational databases
- Timely deployment of web apps on the cloud
- Server management and cloud-based infrastructure
- Establishment and integration of development tools as required
- Identification of application issues when deploying the apps
- App deployment on the cloud along with solving debugging issues
- Coding architecture for frontend and backend
- Building interactive consumer data
- Collaboration with IT team, researchers, designers for designing robust apps and encouraging business goals
- Creating features in apps that have a mobile responsive design
- Testing applications and fixing bugs, along with security and data protection features
- Establish code architecture decisions for supporting scalability and good performance
- Makes use of popular front-end frameworks like Bootstrap, LESS, etc and design UI components
- Participation with developers for the creation of scalable RESTful APIs
- Conducting code reviews of peer developers
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- Manage multiple projects from concept through completion
- Develop creative programs and design concepts that meet the business objectives of the organization
- Establish creative direction for the entire line of online services and programs
- Work with internal teams to generate ideas for pitching and proposals
- Manage team of Designers
- Provide quality control over concepts and projects
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- Convert Photo-shop designs into pixel-perfect, W3C standards-compliant HTML
- Proficient understanding of web markup, including HTML5, CSS3
- Excellent knowledge of React.js, JSON/XML, Bootstrap, LESS/SASS, Git, Grunt, JQuery, JavaScript
- Experienced in Angular JS & Node JS
- Proficient understanding of cross-browser compatibility issues and ways to work around them.
- Good knowledge in building responsive websites, emailers with cross-device compatibility
- Excellent time management skills and ability to take responsibility for deliverable
- Ability to work in a team environment
- Good communication skills
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- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Defining, measuring, and evaluating relevant paid media KPIs
- Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
- Overseeing and managing the overall budget for paid media
- Create calendars and brand campaigns on regular basis
- Conducting in-depth keyword and website research, ad grouping and audience targeting
- Maintaining knowledge of industry best practices and new technologies
- Desired Skills and Experience
- Experienced in managing social media campaigns on Facebook, Pinterest, Twitter and other social media channels
- Must be able to develop content with the voice of the brand
- Strong project management skills with the ability to work cross-functionally with the creative, SEO and business development teams
- Strong communication skills (verbal, written, and interpersonal)
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- Contacting potential clients to establish rapport and arrange meetings.
- Planning and overseeing new marketing initiatives.
- Researching organizations and individuals to find new opportunities.
- Increasing the value of current customers while attracting new ones.
- Finding and developing new markets and improving sales.
- Attending conferences, meetings, and industry events.
- Developing quotes and proposals for clients.
- Developing goals for the development team and business growth and ensuring they are met.
- Training personnel and helping team members develop their skills.
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